On average, North Americans receive 121 emails per day, and click through 3.1 percent of them.
The rest are swept away into an infinite sea of ignored digital content, or worse, deleted.
Meanwhile you’ve put in countless hours to formulate the kind of products and services your clients will love. You’ve crafted emails to exude the tone and style of your brand. You’ve curated a website to feel like a second home for fans of the things only you can offer.
All this hard work can boost conversions or go to waste simply because of a small assortment of words—the subject line.
Fortunately for businesses and consumers alike, expert marketers have had several years to figure out what sets apart a good subject line from those that clients scroll past.
Here are 8 tools and techniques that continue to hold up in the industry.